“We have some significant launches in the category in the coming
months, and John’s experience and expertise in this area will prove
invaluable for how we bring these to market, communicate our strengths
and work with retailers to expand our customer base,” said Sony
Australia group manager for digital imaging, Yasunari Nishioka.
“It’s a challenging new area for Sony – a challenge we’re embracing by
combining our heritage in digital imaging and consumer electronics.”
In his previous role at Nikon, Wallace was responsible for the
company’s entire high-end and professional product range, developing
pre- and after-sales relationships with key customers.
Prior to his time at Nikon, Wallace worked for Konica Minolta, whose
camera business Sony recently purchased and used as the foundations for
the Alpha range.
“I believe that this is the perfect time for me to join Sony, and
support the company’s quest to expand its DSLR business,” said Wallace.
“Working closely with our retail network and customers, I will be
focused on demonstrating the extensive offering of Sony’s DSLR systems
– including the substantial range of lenses and accessories.
“There is a significant opportunity for our DSLR solution to appeal to
enthusiast and professional photographers alike, using the strengths of
the Sony brand and the Alpha technologies. Our consumers will be able
to grow with the Alpha system as their photographic skills develop.”
Related Article:
Sony/Alpha Full Frame Lenses: 300mm f/4 and 600mm f/4 or200mm f/2.8? (Photo)
Sony poaches Nikon executive to boost DSLR business
Be the first to comment