Sony Announces Sony Alpha DSLR-A380 with Quick Autofocus Live View technology

Sony today announced the Sony Alpha DSLR-380,the 14.2 megapixel Alpha DSLR-380 is more compact and feature an intuitive control layout that allows for easy single-handed operation.

Sony Alpha DSLR-380

Eye-Start Autofocus and pop-up flash help you shoot faster while SteadyShot INSIDE in-camera image stabilization works with virtually every lens. In addition to the on-screen Help Guide and convenient Creative style settings, the ? A230Y has a bright 2.7″ LCD and comes with an 18-55mm standard zoom lens

Quick AF Live View System

The Alpha DSLR-380 cameras offer Sony’s Quick Autofocus (AF) Live View technology, so you can frame photos on the camera’s LCD screen as well as in the optical viewfinder. Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems.

The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD screen that is easy to view even in bright sunlight.The Alpha DSLR-380 can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder. The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.

By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions.

The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo, Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).

Sony Alpha DSLR-380 Front Look

Sony Alpha DSLR-380 Rear Look

Sony Alpha DSLR-380 Tilt Screen

Sony Alpha DSLR-380 Tilt Screen Up

Built-in Help Guide

The Alpha DSLR-380, Alpha DSLR-380 and ?230 models are Sony’s first DSLR cameras to feature a graphical user interface (GUI) with built-in on-screen Help Guide.

The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.

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