New Sony Alpha, but when?

Sony PMA 2007 press release:

(Alpha) Digital SLR Camera
The
following camera bodies and interchangeable lenses will be exhibited in
addition to the current DSLR-A100 digital SLR camera and 21
interchangeable lenses, including Carl Zeiss® products. With the
expanded product portfolio, α is set to broaden its system
configuration and appeal to a wider user base.

Exhibited Prototypes
New camera model (body) targeting high-end amateur users
* Positioned higher than the current DSLR-A100 digital SLR camera
* Achieves high level of overall picture quality through development of new image sensor and
* Bionz™ image processing engine
* Super SteadyShot® image stabilization inside
* Realizes high performance that meets expectations of high-end amateur users
Flagship model (body)
* The highest-end α (Alpha) product
* Achieves high level of overall picture quality through development of new image sensor and
* Bionz™ image processing engine
* Super SteadyShot® image stabilization inside
* Realizes high performance that lives up to even professional users’ demanding requirements.

One of the two prototypes stated above will be on sale within this calendar year.

According to the press release, I prefict thatonwo f it will be launched between August and October

2007.

Images from WATCH-jp