Sony

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Sony

PMA08: Sony Alpha 70-300mm f/4.5-5.6 G Announced

The SAL70300G lens incorporates the optical performance of Sony’s G series in a compact and flexible telephoto zoom lens ideal for sports and portrait photography. Constructed of 16 elements in 11 groups, with one extra-low dispersion element, this lens offers superb contrast and sharpness across its wide focal length range.
70-300mm f/4.5-5.6 G

Sony Alpha 70-300mm f/4.5-5.6 G

The use of extra-low dispersion glass compensates for chromatic aberrations which challenge long telephoto zoom lens design, maintaining excellent optical characteristics from center to periphery. Internal focus construction not only realizes compact size, but also a close focusing capability of just 47 inches (1.2m), unusual for a lens of this focal length range.

Like the SAL2470Z, focus drive is provided by Sony’s Super Sonic wave Motor (SSM) technology. Silent and highly accurate, the SSM system is ideal for providing larger lenses with the speed and rotational precision often required by telephoto shooting. To match auto focus operation to the situation, a focus range limiter can be set to a minimum distance of three meters. A lens barrel mounted focus hold button locks focus if desired.

Price and Availability
Both lenses will be available this spring. The Vario-Sonnar T* 24-70mm f/2.8 ZA lens will be available for about $1,750 and the 70-300mm f/4.5-5.6 G lens will be available for about $800. Both lenses will be available at sonystyle.com, Sony Style? retail stores (www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Online pre-orders begin today at www.sonystyle.com/dslr.

APS-C

PMA08: Sony Alpha DSLR-A300 and DLSR A350 Announced

Image

Sony today announced the new Sony Alpha DSLR-A300 and DSLR-A350 for mainstream dslr users. Both dslr cameras are to target entry level dlsr users, especially those who are coming from the digital compacts. The DSLR-A300 has a 10.2 Megapixel sensor while DSLR-A350 uses a 14.2 Megapixel APS-C CCD sensor. Both cameras are equipped with Quick AF Live View.

PMA08: Sony Alpha DSLR-A300 and DLSR A350 Announced

Sony Alpha DSLR-A300 and DSLR-A350

Sony Quick AF Live View

Sony Alpha DSLR-A300 and DSLR-A350 Quick AF Live View

SONY INTRODUCES TWO MAINSTREAM DSLR CAMERAS WITH UNIQUE “QUICK AF LIVE” VIEW SYSTEM
SAN DIEGO, Jan. 30, 2008 – Sony is bringing live-view shooting to its digital SLR camera line with today’s (alpha) DSLR-A350 camera and 10.2-megapixel?introduction of a 14.2-megapixel α (alpha) DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users.Quick AF Live View System

They both offer Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems.

Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view.

Eliminating the focus delay of other systems, the new models are equally responsive whether using live view or optical viewfinder.

With its two sensor design, Quick AF Live View can even continuously focus-track the subject and provide live view during burst shooting, helping you capture that special moment.

Taking further advantage of Quick AF Live View is the models’ variable angle 2.7-inch Clear Photo LCD ? screen. This makes it easy to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder.

With Live View and an adjustable LCD, the cameras do not need to be in front of the user’s face, allowing parents, for example, to maintain eye-contact when photographing their children.

“Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “Quick AF Live View gives these new models a familiar shooting style without compromising speed – ideal for the growing market of first-time SLR users.”

Exceptional Image Quality

The new models produce images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ? processing engine. To aid shooting in low light, Super SteadyShot? image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, with every compatible Minolta Maxxum? and Sony α (alpha) lens (sold separately) attached to the camera.

High sensitivity operation at ISO 1600 and 3200 and very low noise are made possible by the user-selectable high-ISO noise reduction features. Sony’s D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations.

Powerful Performance, Easy to Use

The DSLR-A300 model can shoot about three continuous frames per second and the DSLR-A350 model can shoot up to two-and-a-half continuous frames per second, when using the optical viewfinder. Both are powered by the Bionz processing engine and supplied InfoLITHIUMTM battery for fast start-up times, quick response and long battery life – up to 730 shots per full charge when using the optical viewfinder and up to 410 shots per full charge in live-view mode.

Both models feature lighter, slimmer bodies for easy handling; an improved user interface; an automatic pop-up flash; a comfortable camera grip with an easily accessible mode dial; an anti-dust system to keep the CCD image sensor clean for spot-free pictures; and JPEG and RAW file format support. Both have a slot for CompactFlash? Type I/II media cards.

An adaptor for Memory Stick Duo? media cards is also available for the cameras and sold separately.

The new DSLR-A300 and DSLR-A350 cameras are compatible with a range of accessories, including the ergonomic Sony VG-B30AM vertical grip. Also available as an option is the new Sony HVL-F42AM flash unit. It offers advanced features such as automatic white balance adjustment with color temperature information, adjustable bounce angles, ADI metering and wireless remote operation to suit the needs of most photographers.

Price and Availability

The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 at the same time. Both models will be available at sonystyle.com, Sony Style? retail stores (www.sonystyle.com/retail ), military base exchanges, and authorized dealers nationwide. Pre-orders begin online today at www.sonystyle.com/dslr.

APS-C

Sony Alpha-LV (Live View) Coming Soon?

 

After the announcement of Sony Alpha 200, there is a rumor of a possible launching of yet another Alpha series DLSR by Sony. No technical specification is released on the Internet but it is obvious that the main attraction shall be its swivel LCD display similar to the one on Olympus E-3. The latest camera released by Nikon the D300 and Canon the40D are equipped with the live view ability too.

Sony Alpha-LV (Live View) LCD angle up

Sony Alpha-LV (Live View) LCD angle up

Sony Alpha-LV (Live View) Front View

Sony Alpha-LV (Live View) Front ViewSony Alpha-LV (Live View) LCD low angle

Sony Alpha-LV (Live View) LCD low angle

Sony Alpha-LV (Live View) Back View

Sony Alpha-LV (Live View) Back View

It may be possible that Sony is planning on releasing a lower priced DSLR with live view ability in addition to the swivel feature. Current DSLR with live view ability are priced from USD1, 699.00, the Sony Alpha-LV may be priced at sub USD1, 000.00. Sony will be gaining more of the DSLR market share this year, 2008.

More Information
Ed ecco il live view!

APS-C

Sony Alpha 200 (DSLR-A200) Announced.

Here’s the spec of the Sony Alpha 100 successor – Sony Alpha 200 (DSLR-A200). The recent photos leak of the Sony Alpha 200 on 2 Jan 2008
Sony Alpha 200 (A200) Photos Leaked are indeed genuine, but a 12,24 Megapixel sensor and 3″ LCD were initially expected. Instead of the above mentioned, Sony Alpha 200 has a 10.2 Megapixel sensor and 2.7″ LCD. The specs and photos are as follow:

Sony Alpha A200 (dslr a200) with Battery Grip

Alpha A200 (dslr a200) with Battery GripSony Alpha A200 (dslr a200) Back

Sony Alpha A200 (dslr a200) Back

Sony Alpha A200 (dslr a200)

Sony Alpha A200 (dslr a200)Front


Press Release

LAS VEGAS(CES BOOTH 14200), Jan. 6, 2008 – Sony is advancing the digital SLR category for mainstream photographers with today’s introduction of the new α (alpha) DSLR-A200 camera.

The DSLR-A200 model features upgrades influenced by the recently-introduced, enthusiast-class DSLR-A700 camera and replaces the former Sony DSLR-A100 model, which was Sony’s first in the DSLR class.

The new model is designed to be faster, lighter and easier to use. Upgraded features include a wider, 2.7-inch Clear Photo LCDTM screen for easy playback viewing; a more compact body and an easily-accessible mode dial; an easy-to-use function menu (camera function display); improved noise control for higher quality images; an auto focus speed 1.7x faster than the previous model; improved predictive control performance; quieter shutter sound; automatic pop-up flash; and a battery life indicator that displays the percentage of battery life remaining so you know exactly when to recharge.

As seen in all α (alpha) camera bodies, the DSLR-A200 camera incorporates Super SteadyShot? image stabilization in the body to allow shooting at shutter speeds of 2.5 to 3.5 steps slower than otherwise possible – a benefit realized with every compatible lens attached to the camera. Compatible lenses encompass all Minolta Maxxum? mount lenses, in addition to Sony a (alpha) lens lineup – including Carl Zeiss? lenses.

“With the DSLR-A200, we are helping consumers capture high-quality images with advanced technology that’s practical and easy to use,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “This model is an ideal step-up for point-and-shoot users who are looking for a camera that can capture virtually all of the photographs they want.”


High-Quality Images

With its 10.2-megapixel (effective) APS CCD image sensor, the DSLR-A200 camera continues to offer high-quality images by allowing more light to pass through to each pixel – increasing sensitivity, reducing noise, and providing greater detail.

Clean, reduced-noise signals are sent from the image sensor to Sony’s BIONZ processing engine, which processes data-rich picture information at high speeds and reduces picture noise in the RAW data stage before image JPEG conversion. The results are high-resolution, detailed images with rich tonal reproduction.

The DSLR-A200 model supports JPEG and RAW file format support. It has a slot for CompactFlash Type I/II media cards. An adaptor for Memory Stick Duo? media cards is sold separately as an accessory.


Get The Photo Results You Want

In addition to Super SteadyShot image stabilization for virtually blur-free photos, the new model incorporates Sony’s D-Range Optimizer (DRO). It helps you capture well-exposed images, especially when shooting high-contrast or backlit scenes that often lead to loss of highlight and shadow detail. Sony’s DRO modifies the range from highlights to shadows, including gain and contrast, through its in-camera hardware processing to produce more natural, evenly exposed pictures. The camera’s image analysis technology studies the captured image data and instantly determines the best exposure and color tonality for the image before JPEG compression.

The BIONZ image processing engine powers the camera up immediately and the eye-start autofocus starts the focusing system before you even press the shutter. The camera can shoot up to three continuous frames per second at 10.2-megapixels at the finest JPEG compression level.

As seen in previous α (alpha) models, the new model carries a static-free anti-dust coating on the CCD filter which is gently vibrated to dislodge any dust that might have collected each time the camera is powered off.

Additionally, the DSLR-A200 camera’s supplied lithium ion battery offers up to 750 shots per full charge.


Bright and Easy Playback

The camera’s smaller, more compact body along with its wider, 2.7-inch Clear Photo LCD TM screen and a new on-screen navigation interface make it easier to carry and to use. The vibrant, easy-to-view screen features 230K-pixel resolution, an anti-reflection coating and glare-reducing layer assures vivid, accurate colors with a wide viewing angle, even in daylight. The on-screen navigation display shows camera settings and key shooting information in large, easy-to-read text. The display’s orientation automatically switches from landscape to portrait position when the camera is turned on its side.


a 200 Key Features


Camera type
Digital SLR with built-in flash and interchangeable lenses


Lens mount
Compatible with Sony a lenses and Konica Minolta /Minolta MAXXUM/
DYNAX lenses


Image sensor
APS-C size CCD with anti-dust system


Sensor resolution
10.2 effective megapixels


Image processor
Sony BIONZ engine


Image stabilisation
Super SteadyShot with approx. 2.5 – 3.5 EV decrease in shutter speed (actual stabilisation depends on shooting conditions and lens)


Noise reduction
Long exp. & High ISO NR at ISO1600 / 3200


Creative Styles Preset modes:
Standard, Vivid, Portrait, Landscape, Night View, Sunset, B/W, Adobe RGB. Adjustable parameters: Contrast, Saturation, Sharpness


D-Range Optimiser operating modes:
Off, Standard, Advanced


Scene Selection modes
Portrait, Landscape, Macro, Sports, Sunset, Night Portrait / Night View


Viewfinder Field of view:
95% / Magnification: 0.83x


AF system
TTL phase detection, centre-cross 9-point


Sensitivity
ISO100 – 3200 equivalent (Recommended Exposure Index)


Light metering
40-segment honeycomb with multi-segment, spot and centre weighted modes


Flash modes
Auto, Fill-in, Wireless, Rear, High Speed Synchro and Slow Synchro (Wireless and High Speed Synchro modes require optional accessory flash HVL-F56AM or HVL-F36AM)


Built-in flash system
Auto popup (GN 12) with manual popup button


Shutter speed range
1/4000 sec. – 30 sec., bulb (Flash sync speed 1/ 160 sec.)


Continuous shooting rate
Up to approx. 3 fps


Max no. of frames
JPEG Fine/Std: unlimited (until memory card is full), RAW+JPEG: 3, RAW: 6
recordable (continuous)


Monitor screen
Transparent TFT / 2.7-inch Clear Photo LCD (230k dots) with AR coating


Histogram display
Brightness, RGB


Function menu
Camera Function Display with direct control of Flash Mode, AF Mode, WB, Metering Mode, AF Area, DRO


Battery type
NP-FM500H with InfoLITHIUM % power remaining display on screen


Battery life
Approx. 750 shots (CIPA measurement)


Vertical control grip
VG-B30AM (optional) accepts up to 2x NP-FM500H batteries


Recording media
CompactFlash card: Type I, Type II (Microdrive)
Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo with optional adaptor.


Dimensions (WxHxD)
Approx. 130.8 x 98.5 x 71.3 mm (excl. protrusions)


Weight Approx.
532 g (w/o batteries or memory card)

More information in Swedish

Sony A200: Prisvärd och lättanvänd systemkamera med hög upplösning och hög bildkvalitet

APS-C

Sony Alpha 200 (A200) Photos Leaked

Some photos of potential replacement for Sony Alpha 100 (A100) are seen on the internet. These photos looks promising and I am expecting Sony to have something to show off during the upcoming PMA, which is only weeks away.

Sony A200Potential Sony A200

Sony A200 Shooting Mode Dial
Sony A200 Shooting Mode DialSony A200 Right Buttons
Sony A200 Right Buttons

Canon might be launching their 400D and 5D replacement while Nikon may be launching their D40x replacement.


Updated: 3 January 2008

Several links confirm that Sony Alpha 100’s replacement is code named Alpha 200 (A 200). Sony Luxembourg’s website were seen to had published the A100 replacement for purchasing and later removed.

Sony A200 on Sony France Website
Sony Alpha 200 on Sony France Website

From the cache page, it is shown that they will begin shipping the A200 from 20 January 2008 and priced at 949.00 eur. According to the website, the Sony Alpha 200 shall be 12.24 megapixel, 3 inch hybrid LCD, PhotoTV HD and Super Steadyshot.

Sony A200 Spec on Sony France Website
Sony A200 Spec on Sony France Website

It is almost confirm that Sony A100 replacement is called A200 and shall ships very soon after viewing Sony Luxembourg’s website.


Updated: 07 Jan 2008

Sony Alpha 200 (DSLR-A200) Announced

The DSLR-A200 model features upgrades influenced by the recently-introduced, enthusiast-class DSLR-A700 camera and replaces the former Sony DSLR-A100 model, which was Sony’s first in the DSLR class.The new model is designed to be faster, lighter and easier to use. Upgraded features include a wider, 2.7-inch Clear Photo LCDTM screen for easy playback viewing; a more compact body and an easily-accessible mode dial; an easy-to-use function menu (camera function display); improved noise control for higher quality images; an auto focus speed 1.7x faster than the previous model; improved predictive control performance; quieter shutter sound; automatic pop-up flash; and a battery life indicator that displays the percentage of battery life remaining so you know exactly when to recharge.

More information
The new entry body A-200 commercial is out

Sony 新机排队购买-我不吵架我排队

Firmware

Sony A700 Firmware Upgrade

As part of our efforts to provide the best product experience, we make efforts to reach out to customers not only before but also after making a purchase. At Sony Electronics’ customer support web site at www.sony.com/support, people can get the latest information on their products.

I’ve invited Mark Weir, the senior technology and marketing manager for Alpha and Cyber-shot cameras in Sony Electronics’ Digital Imaging and Audio Division, to provide an overview of the new upgrades available online on Oct. 30.

Hi, this is Mark.

As Rick mentioned, Sony is releasing updated firmware for the DSLR-α700 camera, as well as updates for the Image Data Converter and Image Data Lightbox bundled software applications. The camera firmware update improves image sharpness and reduces noise under certain circumstances. It also improves flash control at very short distances with non-ADI control lenses. The updates for the bundled software applications correct the functioning of such features as image display and file type indication. These updates relate only to early production Firmware “Ver.1” models, which were manufactured through early October. Firmware “Ver.2” models (press Menu & Display together to check) already include this upgrade. Although these improvements are subtle, it is recommended that customers make the update to improve the camera and application software performance.

Download updates here

Message from Sony Official Blog






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