Canon produces 30 millionth EOS-series SLR camera
December 20, 2007
The achievement coincides with Canon’s 70th anniversary and the 20th anniversary of the launch of its EOS line of SLR cameras. Shipment of EOS cameras began in 1987 from Canon Inc.’s Fukushima Plant (now Fukushima Canon Inc.), with production later moving to Canon Inc., Taiwan and the company’s current main production base at Oita Canon Inc. In 1997, the 10th anniversary of the series, production reached 10 million units, and in 2003 it passed the 20-million mark. And now, a mere four years later, Canon reached the 30-million level.
In March of 1987, Canon’s 50th anniversary, the company introduced the EOS 650 AF SLR camera, the first model of the EOS series. The EOS 650 incorporated the world’s first fully electronic mount system, achieving complete electronic control not only between the lens and body but throughout the entire camera system, representing a new generation of AF SLR cameras. Standing for "Electro Optical System" while also carrying the name of the Greek goddess of the dawn, the EOS series marked the dawn of an impressive range of innovative technologies and new heights of technological development.
Designed to realize Canon’s key concepts of high speed and ease-of-use, EOS cameras garnered high acclaim from a wide range of users. In 1989 the company introduced the top-of-the-line EOS-1 professional model, and in 1992 the EOS 5 QD (EOS A2/EOS A2E or EOS 5 in regions outside Japan), equipped with Eye-Controlled Focus, a groundbreaking AF function that allowed users to select a desired focusing point just by looking at it. The following year, in 1993, Canon succeeded in expanding the company’s user base with the compact, lightweight EOS Kiss (EOS Rebel XS or EOS 500).
In 2000, Canon formally ushered in the age of the digital SLR camera with the introduction of the EOS D30, equipped with the company’s proprietary CMOS sensor. In addition to developing in-house such key components as CMOS sensors and the high-performance DIGIC digital image processor, Canon offers an extensive lineup of EF lenses and has launched cameras aiming to fulfill the company’s new key concepts of high speed, ease-of-use, and high image quality. This year, commemorating the 20th year of the EOS series, Canon has further bolstered its digital SLR camera lineup with the launch of the top-of-the-line EOS-1D Mark III and EOS-1Ds Mark III, featuring a fully revamped camera system, as well as the EOS 40D, which has won praise from a wide range of users, from first-time SLR camera owners to advanced amateurs.
Canon, through continued technological innovation with the EOS series, and by strengthening its marketing activities to deliver enhanced product quality and services, will continue its efforts to deliver all-around user satisfaction with an even more attractive lineup of products, contributing to new directions in the future of photographic expression.
Juza, a professional nature photographer has received the Canon EOS 1Ds Mark III. Mounted with a Canon EF 600mm F4 IS USM lens, he tested the Canon newest beast.
Juza setup his 1Ds Mark II with a Canon 1.4 Teleconvertor, a Canon 2x Teleconvertor and a Canon EF 600mm F4 IS USM len. With this setup he was shooting at 1680mm. According to him, the Egretta alba (Great White Heron) he photographed was about 150 to 200 meters from him. Below is a 100% cropped version of the photo.
Photo taken with Canon EOS 1Ds MarkIII, Canon EF 600mm f/4 L IS USM, Canon 1.4x TC, Canon 2.0x TC, 1/640 f/16, iso 800, handheld. Torrile, Italy. Photos copyright by Juzaphoto.
There has been report indicating that some photographers are currently testing the Canon EOS 5D replacement which is likely to be named as Canon EOS 7D. A Chinese website quoted a photo featuring a UPC record of the Canon EOS 7D.
Specification of Canon EOS 7D is predicted to be as follow:
1. 12 million full frame CMOS
2. 5 fps, max. 21 continuous shooting of raw images
3. Automatic dust reduction
4. 35 area subarea light metering system; central point metering available for the 3.5% central area
5. 15 point high accuracy cross focusing AF system. f2.8 high accuracy focusing available at the central focusing point
6. viewfinder: 96% vision field, 0.71x
7. 3.0 inch, 0.92 million pixel LCD (640*480 VGA)
8. ISO 50-3200, can be extended to 6400 or 12800
9. Mg-Al alloy body, dust proof, water proof
10. 14-bits DIGIC III processor
11. HDMI connector
12. 16:9 shooting available at 8 million pixels
13. EF-S lens not supported
14. LCD live view
15. 5D grip and battery compatible
It is said to be priced around RMB12800, stay tune for its launching and sample photos.
In addition, a search at UPC website shown that Canon Inc Tokyo Camera Division has filed a new equipment called Canon EOS Digital 70D. Will the 400D replacement be called as Canon EOS Digital 70D?
1. Eligibility for registration benefits is limited to residents of the 50 United States, Washington DC and Puerto Rico who either (a) actually purchased an EOS-1D, EOS-1Ds, EOS-1D Mark II, EOS-1D Mark II N or EOS-1Ds Mark II, EOS-5D, EOS-1D Mark III new or (b) received the Product new as a gift from the actual purchaser.
2. Only purchases from an Authorized Canon U.S.A. Dealer in the 50 United States, Washington DC and Puerto Rico are valid. Eligibility is limited to any EOS-1D, EOS-1Ds, EOS-1D Mark II, EOS-1D Mark II N or EOS-1Ds Mark II, EOS-5D, EOS-1D Mark III intended for sale in the US and that carry a Canon USA warranty card. All registrations will be subject to serial number verification.
3. Registration must be received before August 31, 2008.
4. Registration information accepted from any EOS-1D, EOS-1Ds, EOS-1D Mark II, EOS-1D Mark II N, EOS-1Ds Mark II, EOS-5D or EOS-1D Mark III NOT intended for sale in the 50 United States, Washington DC and Puerto Rico, and that DO NOT carry a Canon USA warranty card does not deem eligibility of any benefit listed but will entitle the owner to receive automatic email notification of firmware and software updates for their product.
5. Registration information accepted from any EOS-1D, EOS-1Ds, EOS-1D Mark II, EOS-1D Mark II N, EOS-1Ds Mark II, EOS-5D or EOS-1D Mark III resold by the original consumer does not deem eligibility of any benefit listed but will entitle the owner to receive automatic email notification of firmware and software updates for their product.
6. Each purchase may only be registered once and receive benefits one time.
According to Photographybay, Canon should be announcing their replacement on the 24th January 2008 , the week before PMA starts. Canon has always been announcing new cameras during PMA.
In China, retailers have been told to clear up their Canon 5D stocks and expect its replacement on January 2008. The price for 5D replacement which might be codename as 5D Mark II or 7D shall be lower than the 5D retail price, according to a retailer.
In Malaysia, Richard Teh quoted in PhotoMalaysia.com that Canon 5D is now selling below RM7700.
We shall stay tune for some updates. Stay on this page for Canon 350D, Canon 400D and Canon 5D price watch.