{"id":431,"date":"2009-03-04T10:04:07","date_gmt":"2009-03-04T02:04:07","guid":{"rendered":"http:\/\/www.masterchong.com\/v4\/pma09-samsung-introduces-hybrid-aps-c-camera-line\/"},"modified":"2013-08-11T15:15:35","modified_gmt":"2013-08-11T07:15:35","slug":"pma09-samsung-introduces-hybrid-aps-c-camera-line","status":"publish","type":"post","link":"https:\/\/www.masterchong.com\/v4\/pma09-samsung-introduces-hybrid-aps-c-camera-line\/","title":{"rendered":"PMA09: Samsung Introduces Hybrid APS-C Camera Line"},"content":{"rendered":"

Samsung unveils the hybrid APS-C digital camera lineup to directly compete with the Micro Four Thirds Lineup pioneered by Olympus and Panasonic. Samsung dismisses the use of mirror box which is available in their Samsung DSLR models in their NX format cameras. The NX format has an advantage over the Micro Four Third format as the sensor size is bigger.<\/p>\n

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The NX Series does not feature a mirror box and employs an ultra-precise Electronic Viewfinder (EVF)<\/p>\n


\nSamsung Digital Imaging Co., Ltd. used PMA 2009 as the global launching pad for the NX Series, the company\u2019s revolutionary new family of hybrid digital cameras. A new concept digital camera, the NX Series offers the performance and image quality of a DSLR and the portability and convenience of a compact point-and-shoot. With the NX Series, Samsung will become a global leader in the new hybrid market.<\/p>\n

\u00a0<\/p>\n

Samsung\u2019s new NX Series bridges the gap between a DSLR and compact point-and-shoot digital camera by combining the benefits of both in one new model. Like conventional DSLRs, the NX Series utilizes an APS C sized image sensor providing a much larger surface area to gather light and produce higher-quality images than comparable digital camera systems.<\/p>\n

Unlike a DSLR, the NX Series does not feature a mirror box and employs an ultra-precise Electronic Viewfinder (EVF). The use of an EVF has allowed Samsung engineers to significantly reduce the size and weight of the new camera system by decreasing the distance between the lens and image sensor (flange back) by approximately 60% compared to traditional DSLRs. In addition to utilizing the EVF, consumers can also take advantage of the camera\u2019s Live View functionality to frame their shots on the NX Series\u2019 high resolution screen.<\/p>\n

Samsung has recently intensified its focus on the digital imaging market and established a separate company dedicated exclusively to digital imaging in Samsung Digital Imaging Company. The new company was formed to focus on the development of its digital still cameras around world\u2019s first and best in class features, design, and easy-to-use interfaces, and will work towards achieving the company\u2019s stated goal of becoming the world\u2019s leading digital imaging company.<\/p>\n

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Samsung NX with a lens mounted<\/p>\n

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Samsung NX Rear<\/p>\n

\u201cWe estimate that the hybrid digital camera market will be over 20% of the global digital still camera market by 2012,\u201d said Sang-jin Park, CEO of Samsung Digital Imaging Company. \u201cWith the release of the NX Series, a digital camera that combines the strengths of a DSLR and compact digital camera, Samsung Digital Imaging will become a global leader in the new hybrid digital camera market and achieve the company\u2019s goal to become the global leader in the digital camera market by 2012.\u201d<\/p>\n

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Samsung NX Top<\/p>\n

<\/p>\n

Samsung Front<\/p>\n

Samsung Digital Imaging Company also creates a much more efficient vertical alignment between related Samsung affiliate business units including semiconductor, LCD panel and consumer electronics. This new vertical alignment will create competitive advantages for Samsung by fostering greater collaboration between Samsung affiliate business units and allowing the company to develop and deliver highly-innovative digital imaging products that set the standard for the industry, including the newly unveiled NX Series.<\/p>\n

The first model of NX Series will be available in the second-half of 2009.<\/p>\n","protected":false},"excerpt":{"rendered":"

Samsung unveils the hybrid APS-C digital camera lineup to directly compete with the Micro Four Thirds Lineup pioneered by Olympus and Panasonic. Samsung dismisses the use of mirror box which is available in their Samsung DSLR models in their NX format cameras. The NX format has an advantage over the Micro Four Third format as […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[2389],"class_list":["post-431","post","type-post","status-publish","format-standard","hentry","category-samsung","tag-digital-camera"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":0,"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/posts\/431\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/media?parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/categories?post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/tags?post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}