{"id":321,"date":"2009-01-09T08:44:47","date_gmt":"2009-01-09T00:44:47","guid":{"rendered":"http:\/\/www.masterchong.com\/v4\/ces-2009-sandisk-and-sony-to-expand-qmemory-stick-proq-and-qmemory-stick-microq-formats\/"},"modified":"2013-08-17T22:51:47","modified_gmt":"2013-08-17T14:51:47","slug":"ces-2009-sandisk-and-sony-to-expand-qmemory-stick-proq-and-qmemory-stick-microq-formats","status":"publish","type":"post","link":"https:\/\/www.masterchong.com\/v4\/ces-2009-sandisk-and-sony-to-expand-qmemory-stick-proq-and-qmemory-stick-microq-formats\/","title":{"rendered":"CES 2009: Sandisk and Sony to Expand &#8220;Memory Stick Pro&#8221; and &#8220;Memory Stick Micro&#8221; Formats"},"content":{"rendered":"<p><strong>CES 2009, South Hall, Booth # 30659, LAS VEGAS\u2013 <\/strong><strong>Jan. 7, 2009<\/strong>\u2013 SanDisk Corporation and Sony Corporation today announced the joint development of two expanded formats that will shape the flash memory landscape for years to come. \u201cMemory Stick format for Extended High Capacity (Tentative name)\u201d expands the \u201cMemory Stick PRO\u201d format series to achieve a maximum storage capacity of 2-terabytes (TB)1, while the \u201cMemory Stick HG Micro\u201d format enables a maximum data-transfer speed of 60 megabytes per second (MB\/s)2, making it one of the fastest-smallest memory card formats to date.<\/p>\n<p><!--more--><\/p>\n<p>Format licensing corresponding to the \u201cMemory Stick format for Extended High Capacity\u201d and the \u201cMemory Stick HG Micro\u201d is scheduled to start in 2009.<\/p>\n<p>\u00a0<\/p>\n<table style=\"height: 152px;\" border=\"1\" cellpadding=\"2\" cellspacing=\"0\" width=\"714\">\n<tbody>\n<tr>\n<td height=\"30\" width=\"40%\"><strong>Memory Stick PRO format series<\/strong><\/td>\n<td height=\"30\" width=\"60%\"><strong>Memory Stick format series for extended high capacity<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Memory Stick PRO<\/td>\n<td><strong>Expanded format for Memory Stick PRO<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Memory Stick PRO HG<\/td>\n<td><strong>Expanded format for Memory Stick PRO-HG<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Memory Stick Micro (M2)<\/td>\n<td><strong>Expanded format for Memory Stick Micro<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Memory Stick HG Micro<\/strong><\/td>\n<td><strong>Expanded format for Memory Stick HG Micro<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>*Underlined are the expanded formats that we announced today.<\/p>\n<p><strong>\u201cMemory Stick Format Series for Extended High Capacity\u201d<\/strong><br \/> The demand for high-capacity memory cards capable of storing high-resolution pictures and videos is increasing as the image quality of high-definition digital still cameras, DSLR cameras, and camcorders continues to evolve. The new \u201cMemory Stick Format for Extended High Capacity\u201d format hopes to meet this demand by enabling the recording of up to 2TB of data, which is 60 times more storage capacity than the \u201cMemory Stick PRO\u201d format\u2019s 32-gigabyte (GB)<sup>3<\/sup> capacity limit.<\/p>\n<p>By this format expansion, \u201cMemory Stick PRO Format for Extended High Capacity\u201d shatters the terabyte mark for data storage, opening the door for wider applications. This new format is scheduled to continue to support the \u201cMagicGate\u201d copyright protection technology as well as the \u201cAccess Control Function\u201d<sup>4<\/sup>,<\/p>\n<p><strong>\u201cMemory Stick HG Micro\u201d<\/strong> <br \/> In addition, SanDisk and Sony today announced the joint development of \u201cMemory Stick HG Micro\u201d, a format expanded from \u201cMemory Stick Micro\u201d (M2). This new format adopts an enhanced 8-bit parallel interface and features an increased interface clock frequency of 60 mega hertz (MHz), enabling 60MB\/s (480 Mbps in theoretical value) maximum data transfer speed. This is three times faster than the conventional serial 4-bit parallel interface and 40MHz interface clock frequency adopted in the \u201cMemory Stick Micro\u201d, offering data-transfer speeds of the \u201cMemory Stick PRO-HG\u201d on a micro-size memory card.<\/p>\n<p>Since the September 1998 market introduction of the &#8220;Memory Stick\u201d format, cumulative shipments of media is estimated to surpass 500 million units5 in 2009. SanDisk and Sony will continue to work toward enhanced usability of the \u201cMemory Stick\u201d format to respond to the market needs for larger and faster memory cards.<\/p>\n<p>\u201cSanDisk and Sony share a long collaborative history of developing products and technologies that enhance user experience and provide direct benefit to consumers,\u201d said Yoram Cedar, executive vice president, OEM and corporate engineering, SanDisk. \u201cBoth companies have enjoyed great successes with the Memory Stick PRO format in the past, and we are sure that the expansion of these formats to improve capacity and performance will be quite compelling. This technology provides a framework for us to develop products that will significantly impact mobile and consumer electronics markets.\u201d<\/p>\n<p>Hidenosuke Kanai, President of Electronic Devices Business Group of Sony Corporation, said, \u201cSony has successfully collaborated with SanDisk Corporation in developing and promoting the \u201cMemory Stick\u201d formats such as the \u201cMemory Stick PRO\u201d format in 2003, the \u201cMemory Stick Micro\u201d format for mobile products in 2005 and \u201cMemory Stick PRO-HG\u201d format in 2006. Today, we are happy to announce the latest result of the joint development on the \u201cMemory Stick\u201d format to offer a memory card with unprecedented high capacity. Through the introduction of these new formats, Sony hopes that the \u201cMemory Stick\u201d will open up new possibilities and greatly expand its applications of flash memory cards.\u201d<\/p>\n<table style=\"margin-bottom: 5px;\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" width=\"100%\">\n<tbody>\n<tr>\n<td height=\"24\"><strong>( Specification Chart <sup>6, 7 <\/sup>)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table style=\"height: 849px;\" border=\"1\" cellpadding=\"2\" cellspacing=\"0\" width=\"718\">\n<tbody>\n<tr>\n<td align=\"left\" valign=\"top\" width=\"20%\"><\/td>\n<td align=\"center\" valign=\"top\" width=\"40%\"><strong>Memory Stick PRO Format series <\/strong><\/td>\n<td align=\"center\" valign=\"top\" width=\"40%\"><strong>Memory Stick format series for extended high capacity<\/strong><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" align=\"left\" valign=\"top\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><strong>Duo size<\/strong><\/td>\n<td align=\"center\" valign=\"top\"><strong>Memory Stick PRO<\/strong><\/td>\n<td align=\"center\" valign=\"top\"><strong>Expanded format for Memory Stick PRO <\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Capacity<\/td>\n<td align=\"center\" valign=\"top\">up to 32GB<\/td>\n<td align=\"center\" valign=\"top\">greater than 32GB, up to 2TB<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Dimension<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">31x20x1.6mm<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Connecter pin<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">10 pins<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">I\/F<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">4bit parallel, serial<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">I\/F data transfer rate<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">Max. 20MB\/s (4bit parallel transfer)<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><\/td>\n<td align=\"center\" valign=\"top\"><strong>Memory Stick PRO-HG<\/strong><\/td>\n<td align=\"center\" valign=\"top\"><strong>Expanded format for Memory Stick PRO-HG <\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Capacity<\/td>\n<td align=\"center\" valign=\"top\">up to 32GB<\/td>\n<td align=\"center\" valign=\"top\">greater than 32GB, up to 2TB<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Dimension<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">31x20x1.6mm<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Connecter pin<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">14 pins<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">I\/F<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">8bit parallel,4bit parallel, serial<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" rowspan=\"2\" align=\"left\" valign=\"top\">\n<p>I\/F data transfer rate<\/p>\n<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">Max. 60MB\/s (8bit parallel transfer)<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" align=\"center\" valign=\"top\">Max. 20MB\/s (4bit parallel transfer)<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><strong>Micro size<\/strong><\/td>\n<td align=\"center\" valign=\"top\"><strong>Memory Stick Micro<\/strong><\/td>\n<td align=\"center\" valign=\"top\"><strong>Expanded format for <br \/> Memory Stick Micro<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Capacity<\/td>\n<td align=\"center\" valign=\"top\">up to 32GB<\/td>\n<td align=\"center\" valign=\"top\">greater than 32GB, up to 2TB<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Dimension<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">14&#215;12.5&#215;1.2mm<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Connecter pin<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">11 pins<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">I\/F<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">4bit parallel, serial<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">I\/F data transfer rate<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">Max. 20MB\/s (4bit parallel transfer)<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><\/td>\n<td align=\"center\" valign=\"top\"><strong>Memory Stick HG Micro<\/strong><\/td>\n<td align=\"center\" valign=\"top\"><strong>Expanded format for <br \/> Memory Stick HG Micro<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Capacity<\/td>\n<td align=\"center\" valign=\"top\">up to 32GB<\/td>\n<td align=\"center\" valign=\"top\">greater than 32GB, up to 2TB<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Dimension<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">14&#215;12.5&#215;1.2mm<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">Connecter pin<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">20 pins<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" align=\"left\" valign=\"top\">I\/F<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">8bit parallel,4bit parallel, serial<\/td>\n<\/tr>\n<tr>\n<td style=\"padding-left: 10px;\" rowspan=\"2\" align=\"left\" valign=\"top\">I\/F data transfer rate<\/td>\n<td colspan=\"2\" align=\"center\" valign=\"top\">Max. 60MB\/s (8bit parallel transfer)<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\" align=\"center\" valign=\"top\">Max. 20MB\/s (4bit parallel transfer)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p> <\/p>\n<hr \/>\n<p><span style=\"font-size: 8pt;\"><sup>1<\/sup>1 terabyte (TB) = 1 trillion bytes<\/span><br \/> <span style=\"font-size: 8pt;\"><sup>2<\/sup> 1 megabyte (MB) = 1 million bytes<\/span><br \/> <span style=\"font-size: 8pt;\"><sup>3<\/sup> 1 gigabyte (GB) = 1 billion bytes <\/span><br \/> <span style=\"font-size: 8pt;\"><sup>4<\/sup> In order to use this, host devices also need to implement the Access Control Function.<\/span><br \/> <span style=\"font-size: 8pt;\"><sup>5<\/sup> The cumulative number includes Memory Stick, Memory Stick Duo, Memory Stick PRO, Memory Stick PRO Duo and Memory Stick PRO Micro media. <\/span><br \/> <span style=\"font-size: 8pt;\"><sup>6<\/sup> Subject to change.<\/span><br \/> <span style=\"font-size: 8pt;\"><sup>7<\/sup> Speeds are based on internal testing and\/or theoretical maximums. Performance may vary based upon host device. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CES 2009, South Hall, Booth # 30659, LAS VEGAS\u2013 Jan. 7, 2009\u2013 SanDisk Corporation and Sony Corporation today announced the joint development of two expanded formats that will shape the flash memory landscape for years to come. \u201cMemory Stick format for Extended High Capacity (Tentative name)\u201d expands the \u201cMemory Stick PRO\u201d format series to achieve [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[60],"tags":[3409,3408],"class_list":["post-321","post","type-post","status-publish","format-standard","hentry","category-media-storage","tag-memory-stick-micro","tag-memory-stick-pro"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/posts\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":0,"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/posts\/321\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/categories?post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masterchong.com\/v4\/wp-json\/wp\/v2\/tags?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}